ChrisFreeMan
329 天前
The main focus of UX is to get the psychology right. According to Business Insider, the average U.S. citizen spends around 40 minutes daily on a smartphone. On average, 27 apps (!) are competing for these 40 minutes. In a world full of distractions, attention has become the most precious resource. Mental resources are limited and highly contested. At the same time, app stores are incredibly crowded, and it keeps getting worse. Research found out, that on average **80% of users delete apps within the first 3 days**. With these abnormally high churn rates, delivering the standard "good usability" line is simply not enough. For the competitive edge, apps need to be addictive.