We’d like to provide you with an update on the App Store Review Guidelines. The following changes allow apps that offer in-app purchases on the United States iOS or iPadOS App Store to include a link to the developer’s website that informs users of other ways to purchase digital goods or services. Revised 3.1.1: Moved requirement that apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase to 3.1.1(a). This revision clarifies that apps offered in storefronts other than those eligible for the StoreKit External Purchase Link Entitlement (US), and apps that do not use the entitlement, must continue to follow the requirement. Added 3.1.1 (a): Link to Other Purchase Methods. Developers may apply for the StoreKit External Purchase Link Entitlement (US) to provide a link in their app to a website the developer owns or maintains responsibility for in order to purchase such items. We believe Apple’s in-app purchase system is the most convenient, safe, and secure way for users to purchase digital goods and services. If you’re considering using this entitlement along with in-app purchase, which continues to be required for the purchase of digital goods and services within your app — it’s important to understand that some App Store features, such as Ask to Buy or Family Sharing, won’t be available to your customers when they make purchases on your website. Apple also won’t be able to assist customers with refunds, purchase history, subscription management, and other issues encountered when purchasing digital goods and services. You will be responsible for addressing such issues with customers.
A commission will apply to digital purchases facilitated through the StoreKit External Purchase Link Entitlement (US). For additional details on commissions, requesting the entitlement, usage guidelines, and implementation details, view our support page.
If you have any questions, contact us.
Apple Developer Relations
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